Forms of Coaching

There are three forms of coaching. Each is interconnected, and a coaching engagement may focus on a single form, or involve some combination of the three:

  • Consultative Coaching
  • Sounding Board Coaching
  • Development Coaching

Consultative Coaching relies on the expertise of the coach to provide insight to the client around specific concepts, models, processes and systems to help them in their work.

Sounding Board Coaching focuses on looking at the day’s events and provides an opportunity for the client to discuss what is challenging him or her in that particular time and space. The coach’s role is to be the sounding board and to be able to draw the day’s events into a larger coaching context.

Development Coaching seeks to improve the client’s performance by removing specific interferences to effectiveness.

Forms of Coaching Expertise

In their approach to a coaching engagement, coaches bring skill-sets specific to coaching. Broadly speaking, there are three areas of expertise that all Forrest coaches must have. In every coaching relationship all three are brought to bear, but one is usually primary:

  • Awareness Coaching
  • Choices Coaching, and
  • Decisions / Trust-in-Self Coaching

Coaches are selected for clients based on the primary need of the client around these coaching skill-sets.

Awareness Coaching helps clients become aware of how they present themselves to the outside world. This is the cornerstone to self-awareness and many coaching engagements will be characterized by bringing clients to a point of awareness as to how their behaviour impacts others.

Choices Coaching is a form of Consultative Coaching that helps clients understand what choices they have available to assist them in meeting their goals.

Decisions / Trust-in-Self Coaching is designed to bolster the confidence of clients by developing trust in their own judgement.

Contact Us

For more information on how Forrest coaching can best help you, please contact:

Discover the potential in your executives. For over 20 years and with over a thousand executives, Forrest has used its proven executive coaching model to help executives solve complex issues, leverage strengths and overcome barriers. The breadth and versatility of our professional coaching team allows us to match you with the best coach for your needs. We are also experts at a large inventory of tested assessment and personal planning tools. A typical Forrest coaching engagement consists of twice-monthly, in-person sessions and a monthly telephone debrief, and are from three to six months in length.

Focus on Organizational Effectiveness

Forrest coaching is noted for its pragmatism. The goal is to benefit the organization directly – enabling the client to get his or her job done – while also ensuring that the client has a positive impact on those around him or her.

Experience and Expertise

Forrest boasts a roster of coaches with an enormous range of experience and expertise. Our coaches, which include former CEOs, VPs of HR, line leaders and other roles, come from many segments of both the public and private sectors. The expertise of our coaches is widely varied and includes, among others, strategy and structure development, vocation counselling, voice and presentation skills development and developmental psychology.

The Purpose of Executive Coaching

  • Accelerate the growth of a leader’s unique strengths and capabilities
  • Manage or remove barriers that restrict a leader’s effectiveness
  • Develop specific leadership or managerial skills
  • Provide a sounding board and advice

Reasons for Executive Coaching

  • All leaders have potential that exceeds their current effectiveness
  • Leaders need “just in time”, focused and relevant interventions to accelerate development
  • It’s very hard to get “agenda-free” support from internal colleagues
  • Issue-specific professional expertise may not be available internally
  • Effectiveness improvement may require work and conversations that are inappropriate for internal colleagues
  • Professional coaches have specific coaching skills and bring a much broader range of coaching options than non-professionals
  • Leaders sometimes need help to put day-to-day issues in the context of their longer term plans – and conversely, may not always be able to translate strategies into action. Coaches can help bridge the gap.


See the Forrest Coaching Path™

Who would Benefit from Coaching?

Executive Coaching isn’t just for CEOs. Managers at all levels, directors, and supervisors can maximize their capabilities with coaching. Coaching is beneficial to leaders in many situations:

  • Leaders confronting large corporate initiatives
  • New leaders, or leaders new to a team
  • Leaders at risk of derailment, needing greater self-awareness or needing to work more effectively with their peers
  • Seasoned managers who feel they have hit a ceiling and need a boost to the next level
  • High-potential leaders fast-tracked for further development

Who are Our Coaches?

  • Our team of multi-disciplined coaching experts are seasoned business leaders, each with professional coaching skills and each with their own subject matter expertise
  • To ensure the highest standards and consistency in delivery, all our coaches have passed a rigorous certification process
  • Forrest’s coaching is renowned for discretion, openness, honesty and directness – no subject is beyond discussion

Selected List of Forrest Coaches


Forrest coaching is based on proven processes and principles that are consistent and replicable. To ensure adherence to these high standards, all Forrest coaches are certified through Forrest’s own coaching institute. Training for coaching certification is available to any organization interested in having results-based, internal coaching capacity.

Contact Us

Contact us to arrange for your Effectiveness Coaching needs-assessment:

Michael Clark
Director, Business Development
416.925.2967 x 104

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